Strategic communications is three things:
A blueprint that details the strategy for creating visibility for your work.
A manifestation of your individual, project, or organizational goals and expressed mission and/or vision statement.
It is, in part, your approach to influencing your audience to take action.
A strong, comprehensive communications strategy is vital for every healthy organization, candidate, campaign, and company. A democratic and data-driven communications philosophy can thrust you toward success in meeting developmental, policy advocacy, organizing, civic engagement, movement building, base building, culture shift, and brand recognition goals. It can also increase visibility that leads to opportunities like additional revenue streams, an increased volunteer base, and most importantly an opportunity to successfully communicate with your base of supporters as a conduit to realizing your mission.
Sustainable, strategic communications is more than a capacity building project; it should constitute institutional memory, encourage brand democracy, and maximize resources.